YOU ASK:

What is the definition of Direct Writers?

WE ANSWER:

Direct writers are insurance companies that sell their product through direct sales. These insurance companies make use of excusive agents, their employees or by other means like the Internet, mail or the telephone. Insurance companies are continuously looking for ways to effectively reach customers and sell products.

There are direct writers that prospective customers can call and the company employee will set up and issue the policy.

For reinsurance purposes, direct writers are reinsurance companies that sell their services directly to the insurance company, without going through a dealer or broker.

There is debate on whether getting products from a direct writer is better than getting it from an insurance agent. This really depends on the needs of a client and what level of service he wants.

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